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Startup vs BigTech: Building a Tech Career as a Woman

Diana Maksimova has spent nearly eight years carving out her place in the tech industry. From product design to marketing and her current role as an AR project manager at Snap Inc., she has built a career that bridges creativity and technology.

At the Affina Tech Conference on December 10, Diana shared her candid experiences, offering actionable insights and hard-earned lessons for women navigating their own tech careers. Her expertise and reflections are a must-read for anyone seeking to find balance and purpose in their professional journey.

Her story highlights an emerging reality: startups can let you break rules and grow fast, but they often come with burnout risks. Big tech offers stability and structure, yet it can feel stifling and slow. More women than ever are choosing their paths in this landscape, and each must find her balance. Diana’s journey shows that it’s not about picking one side or the other—it’s about blending lessons from both to shape a fulfilling career.

Here’s how she did it, and why it matters now:

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